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Branch Banking Strategies
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Boosting Sales, Service and Profitability in Your Branch Network

  • Course Instructor: Chris Batt


View all courses in Financial - Retail Banking

Course dates

Dates Location Price Add dates to my diary Brochure Register
26-29 Nov 2012 London, UK £4,195.00 Add dates Download Register now

Course Overview

This course explores the “world-class” approaches of leading banks to organising & managing their branch networks, and how delegates' banks could emulate them to boost profitable growth:

  • To provide a comprehensive review of modern branch network strategies
  • To assess alternative branch network marketing strategies
  • To explore how leading banks boost selling and upgrade credit risk management across their branch networks
  • To examine modern approaches to organising, planning and controlling branch networks
  • To practice the use of a range of analytical methodologies which are key to managing branch networks successfully
  • To assess ways that participants’ banks could upgrade their own approaches to branch network management in order to increase market shares, profits and profitability

Benefits of the Course: What Delegates Will Take Away

This 4-day, general management level course will help delegates to:

  • Understand how to formulate branch network strategy for generating higher profit
  • Segment the banking and financial services markets in which their networks are active
  • Develop successful marketing strategies and guide their practical implementation
  • Reorganise their banks in a way that supports branch network management
  • Restructure their branch networks to improve selling, customer service and profitability
  • Refocus branch planning, budgeting and control systems on to marketing priorities
  • Calculate correctly the profitability of products, customers, segments and branches
  • Set priorities for upgrading branch network strategy and management in their banks


Methodology

The course is intensive and participative. Various methods are used:

  •  Formal presentations, including many real case histories, with discussions
  • Case studies and “question and answer" plenary discussion sessions
  • Discussion group sessions followed by presentations developed by participant
  • Presentations are delivered in English with simultaneous translation, if required.


Learning Level

This is an advanced course for top bankers who need to advance the organization structure and management of their branch networks with the aim of increasing market share and profitability.


Who Should Attend

This seminar is for the top executives of banks, senior managers who are expected to reach this level soon, and those who support directly the top management teams of their banks:
Executive chairmen, CEO’s, and members of boards and top executive committees

  • General managers, executive vice presidents, executive directors responsible for "profit centre" divisions and subsidiary companies involved in:
  • Branch network management
    - Personal (“retail” or “consumer”), premium and private banking
    - SME, commercial and corporate banking
    - Other financial services such as investment and insurance
  • Senior executives responsible for support divisions, including those involved in:
    - Strategy, planning and financial control
    - Marketing and sales support
    - Credit and other types of risk management
    - Human resources and information technology management

 

 


Course dates

Dates Location Price Add dates to my diary Brochure Register
26-29 Nov 2012 London, UK £4,195.00 Add dates Download Register now


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